The Scottish Health Council, a new body set up by the Scottish Executive to ensure that the views of patients and the public are properly taken into account by Health Boards, has turned to integrated agency ocean70 to help with its positioning and Scottish wide promotion.
The agency was invited to meet the main management team following a raft of high profile work within the Scottish Health Service. A new organisation with a complicated story, the brief is based around the development and production of a DVD that will help the organisation to translate its role to both the public, patients and health service workers.
Creative development is under way with an aimed completion of mid summer, with production in mid autumn and completion and distribution late 2006 / early 2007.
