ocean70 has been commission by NHS Greater Glasgow and Clyde to work with the Communications and Health Promotions Teams to develop the board wide communications campaign around the Scottish smoking ban.

The ban is a huge communications challenge for the team, not only to generate awareness of the ban date but also to explain the affect this will have on patients, visitors and staff.

The project will run across a wide range of media including posterwork, advertising, vehicle livery and outdoor promotions.

ocean70 has been handed the haunted challenge by The Real Mary King's Close following a competitive pitch. Hidden beneath the Royal Mile lies Edinburgh's deepest secret; a warren of hidden ‘closes’ where real people lived, worked and died. For centuries they have lain forgotten and abandoned.

We thought for a while, but hey what a challenge - reputed to be one of the most haunted locations in Scotland! Yvette Fielding, Presenter of Most Haunted said ‘it has to be one of the most terrifying places that I have investigated’.

The brief is to evolve the current branding for the visitor attraction and to capture the feel of the experience through a range of emotive and mood orientated photography. Simple we thought , but shooting through the night beneath the Royal Mile in a location that is renowned for affecting cameras and equipment did sit in the back of our minds.

We have selected Joe Connolly from Simple Photography for the shoot. The work will extent to out door and press advertising, promotional literature and web design - so watch this space, if we make it back!